Objectives

• To have a mailing list of people who attend my talks, who know me and have opted in to receive bonuses and news from me
• To have direct contact with part of my audience, especially my potential “core fans” and also with people who may buy or prescribe one of my talks
• After the initial email sequence, I can send them valuable content over time to stay on “top of their minds”

How does it work

• At the end of my talk (in certain case, that is not workable or would feel weird…) I offer the possibility to opt in (that’s essential that people opt in and that you don’t add a list of persons attending that you may have collected from the organizers) to a couple of “bonus” emails. You can see an example here: https://brunomarion.com/sophus3/
• This page looks like and is described to the audience as a special page I made for them. I actually only change the date and place of the event. So it looks special but only takes one minute for me to do
• After a person subscribe, she or he will receive 5-6 emails. They receive one immediately, one a couple of days later, then one week later, then one month…
• All the emails are sent automatically using a Aweber (you can use Mailchimp or any other)
• These emails are the same for all my talks, so I just had to write them once
• If you enter your first name and email, you can actually experience it yourself (and unsubscribe whenever you wish)

Key points

• Make sure it’s an opt in (on a volontary basis)
• Bring real added value content so people are eager to receive and read your emails